TikTok to RedNote - Your First Stop

RedNote is a platform that combines social sharing with e-commerce. Users can share content about lifestyle, beauty, fashion, travel, and more through photos, text, and videos. At the same time, they can browse and purchase recommended products. Known as "China's Instagram," it places a stronger emphasis on authentic user experiences and product recommendations.

• Download the RedNote app (search for "RedNote" on the App Store or Google Play)
• Open the app and select "Register." You can register using your phone number (select your country code for international numbers) or email
• Set a password and complete verification to successfully register

Content Format: RedNote focuses on photos and text, with videos as a supplement, emphasizing in-depth sharing and product recommendations. TikTok is centered around short videos, prioritizing entertainment and creative expression.

User Interaction: RedNote fosters a community atmosphere with a focus on authentic experience sharing, where interactions are more about comments and saves. TikTok emphasizes likes, shares, and rapid content dissemination.

E-commerce Features: RedNote has stronger e-commerce integration, allowing users to directly purchase recommended products on the platform. TikTok's e-commerce functionality is relatively weaker, often redirecting users to external platforms.

• Open the RedNote app and click the "+" button at the bottom navigation bar
• Choose "Note" or "Video," and upload photos or videos (recommended aspect ratios are 3:4 or 1:1)
• Add a title and description to your content (you can include emojis and hashtags)
• Select relevant hashtags (e.g., #Travel, #Beauty) and click "Publish"

• Niche Content: Choose a specific niche (e.g., beauty, travel, fitness) and consistently produce high-quality content
• Eye-catching Covers and Titles: Use clear and visually appealing cover images and concise, compelling titles to attract clicks
• Engagement and Posting Frequency: Update content regularly and actively respond to comments to increase user engagement
• Leverage Trending Topics: Participate in popular topics and platform events to boost visibility

• Content Adaptation: Edit TikTok videos to fit RedNote's format (vertical or 3:4 aspect ratio) and add subtitles if necessary
• Copy Optimization: TikTok captions are usually short, while RedNote requires more detailed descriptions. Add background stories or usage tips
• Add Hashtags: Include relevant hashtags (e.g., #TikTokTrends, #OverseasLife) to increase exposure
• Synchronized Posting: Publish the adapted content on RedNote, noting "From TikTok" or "Overseas Life Sharing" to attract followers

• Use Translation Tools: Utilize tools like Google Translate or built-in translation features (some phones support screen translation) to read Chinese content
• Follow Bilingual Creators: Search for and follow creators who post bilingual content, as they often share posts in both Chinese and English
• Change Language Settings: The RedNote app supports some language options (e.g., English). Try changing the language in the settings
• Join Overseas Communities: There are many overseas user communities on RedNote. Join these communities to access more English content and support